WRITING TASK 2
You should spend about 40 minutes on this task.
Present a written argument or case to an educated reader with no specialist knowledge.
Write about the following topic:
Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
In today’s consumer-driven society, the role of advertising is a topic of much debate. Some argue that advertising manipulates consumers into purchasing unnecessary products, while others believe that it informs and educates the public about new and beneficial products. Personally, I believe that both viewpoints hold some truth, but ultimately, the impact of advertising depends on the individual’s ability to critically evaluate the information presented.
On one hand, it is undeniable that advertising often promotes materialistic values and encourages impulse buying. Advertisements are designed to create a desire for products, even those that are not essential for our well-being. This can lead to overconsumption and a wasteful use of resources. For example, fast fashion brands constantly bombard consumers with images of new clothing lines, leading to an unsustainable cycle of purchasing and discarding clothes. In this sense, advertising can be seen as a driving force behind unnecessary consumption.
On the other hand, it is important to acknowledge the positive aspects of advertising. Many advertisements inform consumers about new products that have the potential to improve their lives. For instance, advertisements for technological advancements such as smartphones or home appliances provide valuable information about the features and benefits of these products. This can help consumers make informed decisions and enhance their quality of life. Additionally, advertising plays a crucial role in supporting the economy by promoting competition and driving innovation.
In conclusion, while it is true that advertising can sometimes encourage unnecessary consumption, it also serves as a source of valuable information about new products. Ultimately, it is up to individuals to critically evaluate the messages conveyed in advertisements and make responsible purchasing decisions. By promoting media literacy and consumer awareness, we can harness the positive aspects of advertising while mitigating its potential negative impact on society.