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Advertising has a strong effect on a person’s decision


WRITING TASK 2

You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Some people believe that advertising has a strong effect on a person’s decision-making process. Others feel that it has little or no real impact. Discuss both views and give your own opinion.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.


Sample Answer:

Advertising is a ubiquitous presence in our daily lives, bombarding us with messages about products and services. Some argue that advertising has a significant impact on our decision-making process, while others believe it has little to no real effect. In this essay, I will discuss both views and provide my own opinion on the matter.

On the one hand, proponents of the idea that advertising strongly influences decision-making argue that it has the power to shape our preferences and desires. They point to the massive budgets that companies allocate to advertising and the sophisticated techniques used to create persuasive messages. With the rise of social media and targeted advertising, companies can now tailor their messages to specific demographics, making it even more difficult for individuals to resist the allure of their products. Furthermore, the prevalence of celebrity endorsements and influencer marketing adds an extra layer of persuasion, as people are often swayed by the endorsement of someone they admire.

On the other hand, there are those who believe that advertising has little to no real impact on decision-making. They argue that individuals are rational beings who make informed choices based on their needs and preferences, rather than being swayed by slick marketing campaigns. They also point to the fact that many people are skeptical of advertising and can see through its manipulative tactics. Additionally, the rise of ad-blocking software and the ability to skip or ignore ads further diminishes the influence of advertising on consumers.

In my opinion, while advertising does have the power to shape our perceptions and influence our choices to some extent, its impact is not as significant as some may believe. While it may create awareness and consideration for certain products or services, ultimately, individuals make decisions based on their own needs, preferences, and budget constraints.

In conclusion, while advertising does have the ability to influence our decision-making process to some degree, its impact is not as powerful as some may claim. People are rational beings who make choices based on a variety of factors, and advertising is just one of many influences.


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