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Advertising is becoming more and more common in everyday life


WRITING TASK 2

You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Advertising is becoming more and more common in everyday life.

Why is it so?

Is this a positive or a negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.


Sample Answer:

In today’s modern world, advertising has become an integral part of our daily lives. From the moment we wake up to the moment we go to bed, we are constantly bombarded with advertisements on television, radio, social media, and even on the streets. This increasing prevalence of advertising can be attributed to several factors.

First and foremost, the rise of consumerism has led to a greater demand for products and services. As a result, businesses are constantly vying for the attention of consumers in order to promote their offerings. This has led to a proliferation of advertising across various platforms, as companies seek to reach as many potential customers as possible.

Additionally, the advancements in technology have made it easier for businesses to target specific demographics and tailor their advertising campaigns accordingly. With the use of data analytics and targeted advertising, companies are able to reach their desired audience with greater precision, leading to a more pervasive presence of ads in our daily lives.

Furthermore, the competitive nature of the business world has also contributed to the increasing prevalence of advertising. In order to stay ahead of their competitors, businesses are constantly seeking new and innovative ways to promote their products and services, leading to a constant influx of advertisements in the market.

As for whether this trend is a positive or negative development, the answer is not straightforward. On the one hand, advertising plays a crucial role in informing consumers about new products and services, and can help drive economic growth. It also provides a platform for businesses to communicate their brand values and engage with their target audience.

On the other hand, the omnipresence of advertising can be overwhelming and intrusive, leading to a sense of over-commercialization in society. Moreover, the use of manipulative marketing tactics and the promotion of materialistic values can have negative effects on individuals and society as a whole.

In conclusion, the increasing prevalence of advertising in everyday life is a complex phenomenon with both positive and negative implications. While it serves as a vital tool for businesses to reach their target audience, it also raises concerns about the impact of commercialization on society. As such, it is important for regulators and businesses to strike a balance in order to ensure that advertising is informative and engaging without being excessive or manipulative.


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