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High sales of popular consumer goods reflect the power of advertising


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extend do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

In today’s consumer-driven society, the influence of advertising on the sales of popular consumer goods cannot be denied. While some argue that high sales are solely a result of advertising, I believe that the real needs of society also play a significant role in driving these sales.

It is undeniable that advertising has a powerful impact on consumer behavior. Through strategic marketing campaigns, companies are able to create a demand for their products, often convincing individuals that they need these goods in their lives. This is evident in the success of products endorsed by celebrities or promoted through social media influencers, as consumers are more likely to purchase items that they believe will enhance their lifestyles or align with societal trends.

However, it is important to recognize that the real needs of society also contribute to the high sales of consumer goods. For instance, the demand for technological devices such as smartphones and laptops is driven by the increasing reliance on digital communication and remote work. Similarly, the sales of eco-friendly products have surged in response to growing environmental concerns and a desire for sustainable living. These examples demonstrate that consumer goods are often purchased out of genuine necessity or a desire to address societal issues.

Furthermore, the availability of consumer goods in the market also plays a crucial role in driving sales. As products become more accessible and affordable, individuals are more likely to make purchases based on their actual needs rather than solely succumbing to the influence of advertising.

In conclusion, while advertising undoubtedly has a significant impact on the sales of consumer goods, it is important to acknowledge that the real needs of society also contribute to this phenomenon. By understanding the complex interplay between advertising and societal demands, we can gain a more comprehensive understanding of consumer behavior and make informed decisions regarding the products we choose to purchase.

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