WRITING TASK 2
You should spend about 40 minutes on this task.
Present a written argument or case to an educated reader with no specialist knowledge.
Write about the following topic:
Some people believe that if a product is good and meets consumer needs, then advertising for this product is unnecessary.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
There is a common belief that advertising is unnecessary for a product that is good and meets consumer needs. However, I disagree with this viewpoint to a certain extent. While it is true that a high-quality product that fulfills the needs of consumers may attract customers on its own, advertising plays a crucial role in creating awareness, building brand recognition, and influencing consumer behavior.
Firstly, advertising is essential for creating awareness about a product. Even if a product is of superior quality, it may not reach its full potential if consumers are not aware of its existence. Through advertising, companies can reach a large audience and inform them about the features and benefits of their products. This can help in educating consumers and attracting their interest towards the product.
Secondly, advertising is important for building brand recognition. In today’s competitive market, consumers are bombarded with numerous options for every product category. In such a scenario, a strong and consistent advertising campaign can help a brand stand out and create a lasting impression in the minds of consumers. This can lead to brand loyalty and repeat purchases, even if there are other similar products available in the market.
Furthermore, advertising has the power to influence consumer behavior. Through persuasive messaging and creative visuals, advertising can create a desire for a product, even if the consumer may not have initially felt the need for it. This can lead to increased sales and market share for the company.
In conclusion, while it is true that a good product may attract customers on its own, advertising is still necessary for creating awareness, building brand recognition, and influencing consumer behavior. Therefore, I believe that advertising is an essential component of a successful marketing strategy, even for products that are of high quality and meet consumer needs.