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Many companies use popular sports events to promote their products


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Many companies use popular sports events to promote their products. Some people think it promotes sports in a positive way while others think that it has a negative effect on sports. 

Discuss both these views and give your own opinion.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

Sports events have always been a platform for companies to promote their products. While some argue that this form of marketing has a positive impact on sports, others believe that it has a negative effect. In this essay, I will discuss both views and provide my own opinion on the matter.

On one hand, using popular sports events to promote products can have a positive effect on sports. Companies often invest a significant amount of money in sponsoring these events, which in turn helps to fund the sports industry. This financial support can lead to the development of better facilities, training programs, and opportunities for athletes. Additionally, the exposure that sports events provide can help to increase the popularity and participation in sports, ultimately leading to a healthier and more active society.

On the other hand, there are also concerns about the negative impact of commercialization on sports. Some argue that the focus on sponsorship and advertising can take away from the purity and integrity of sports. Athletes may become more focused on endorsements and brand deals rather than their performance and sportsmanship. Furthermore, the excessive marketing during sports events can be seen as intrusive and distracting for the audience, taking away from the overall experience of the game.

In my opinion, while it is important for companies to support sports events, there should be a balance between commercialization and the integrity of sports. It is crucial for companies to promote their products in a way that respects the values and spirit of sports. Additionally, regulations should be in place to ensure that the excessive marketing does not overshadow the actual game and the athletes’ performances.

In conclusion, while using popular sports events to promote products can have both positive and negative effects on sports, it is essential to find a middle ground that benefits both the sports industry and the companies involved. By striking a balance, we can ensure that sports events continue to be a platform for promoting products while maintaining the integrity and purity of sports.

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