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Sport today is turning into a business


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Sport today is turning into a business and there are companies involved that sponsor sports with ever growing prize money for the sportsman as a part of their advertising. Some people agree to this because it has a good effect on the world of sports, others however disagree. Discuss and give your opinion on this issue.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

In today’s world, sports have become more than just a form of entertainment and physical activity; they have turned into a lucrative business opportunity for companies and athletes alike. With the increasing involvement of corporate sponsors and the ever-growing prize money for sportsmen, the issue of whether this trend has a positive or negative impact on the world of sports has become a topic of debate.

On the one hand, many people argue that the commercialization of sports has brought about numerous benefits. The influx of corporate sponsorship has provided athletes with greater financial support, allowing them to focus on their training and compete at the highest level. Additionally, the increased prize money has made sports more attractive and lucrative for talented individuals, thereby encouraging more people to pursue a career in sports. Furthermore, the involvement of companies has led to the professionalization of sports, resulting in better facilities, training programs, and overall standards of competition.

On the other hand, there are those who believe that the commercialization of sports has had a detrimental impact. They argue that the focus on profits and corporate interests has overshadowed the true spirit of sportsmanship and fair play. Furthermore, the pressure to perform and win in order to secure sponsorships and endorsements has led to increased instances of cheating, doping, and other unethical practices. Moreover, the emphasis on commercial interests has resulted in the marginalization of smaller, grassroots sports and the exploitation of athletes, particularly in developing countries.

In my opinion, while the commercialization of sports has undoubtedly brought about certain benefits, such as increased financial support and professionalization, it has also led to a number of negative consequences. It is important to strike a balance between commercial interests and the integrity of sports. Measures should be put in place to ensure that the pursuit of profits does not compromise the values of sportsmanship, fair play, and the well-being of athletes. Additionally, efforts should be made to support and promote grassroots sports and provide opportunities for athletes from all backgrounds. Ultimately, the commercialization of sports should be approached with caution, with the aim of preserving the true essence of sports while reaping the benefits of corporate involvement.

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