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The only way to have success in business is to have a unique product


WRITING TASK 2

You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Some people think that the only way to have success in business is to have a unique product.

To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.


Sample Answer:

In today’s competitive business world, the concept of having a unique product as the sole determinant of success is a popular belief held by many. However, I disagree with this notion to a certain extent. While having a unique product can certainly give a business a competitive edge, I believe that success in business is a result of a combination of factors, including but not limited to, product uniqueness.

First and foremost, having a unique product can indeed be a significant advantage for a business. A unique product can attract attention, create a buzz, and differentiate a business from its competitors. This can lead to increased customer interest, loyalty, and ultimately, higher sales and profits. However, it is important to note that having a unique product is not the only factor that contributes to business success.

In addition to product uniqueness, other factors such as effective marketing, strong leadership, strategic planning, and excellent customer service also play crucial roles in determining the success of a business. A company may have a unique product, but if it fails to effectively market and promote that product, it may not achieve the desired level of success. Likewise, strong leadership and strategic planning are essential for navigating the challenges and opportunities in the business landscape, regardless of how unique the product may be.

Furthermore, customer service is another key factor that can greatly impact the success of a business. Even with a unique product, if a business fails to provide excellent customer service and build strong relationships with its customers, it may struggle to retain them and maintain long-term success.

In conclusion, while having a unique product can certainly contribute to the success of a business, it is not the only determining factor. Success in business is the result of a combination of factors, including effective marketing, strong leadership, strategic planning, and excellent customer service. Therefore, I believe that the notion that the only way to have success in business is to have a unique product is overly simplistic and does not fully capture the complexities of achieving success in the business world.


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