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Large businesses have big budgets for marketing and promotion


You should spend about 40 minutes on this task.

Present a written argument or case to an educated reader with no specialist knowledge.

Write about the following topic:

Large businesses have big budgets for marketing and promotion. As a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Sample Answer:

In today’s globalized world, large businesses often have substantial budgets for marketing and promotion, which can lead to a situation where people are more inclined to purchase their products. While this may seem advantageous for these businesses, it can have detrimental effects on local economies and communities. This essay will discuss the problems caused by the dominance of large businesses and propose potential solutions to encourage people to buy local products.

One of the main problems stemming from the preference for products from large businesses is the negative impact on local economies. When consumers consistently choose to purchase goods from big corporations, smaller local businesses suffer as a result. This can lead to a decline in job opportunities and a decrease in the overall prosperity of the community. Additionally, the homogenization of products offered by large businesses can lead to a loss of diversity and uniqueness within local markets.

To address these issues, it is crucial to encourage people to buy local products. One way to achieve this is through targeted marketing campaigns that highlight the benefits of supporting local businesses. By emphasizing the positive impact of purchasing local products on the community, consumers may be more inclined to choose these options over those offered by large corporations. Furthermore, local governments can implement policies that provide incentives for consumers to buy local, such as tax breaks or subsidies for small businesses. This can help level the playing field and make local products more competitive in the market.

Another effective strategy is to promote the unique qualities and craftsmanship of local products. By showcasing the individuality and high quality of goods produced by local businesses, consumers may develop a greater appreciation for these products and be more willing to invest in them. Additionally, creating platforms for local businesses to collaborate and showcase their products can help increase visibility and attract more customers.

In conclusion, the dominance of large businesses in the market can have negative consequences for local economies and communities. However, by implementing targeted marketing campaigns, government policies, and promoting the unique qualities of local products, it is possible to encourage people to buy local and support small businesses. Ultimately, this can lead to a more vibrant and diverse local economy.

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